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Novel & Non-Obvious

Jun 16, 2021

No good idea happens in a vacuum. Entrepreneurs have to contend with the market and who else is serving the same product to their target audience, and patent filings are the boxing ring where this showdown begins.

Understanding your competitor’s patent filings, vis-a-vis their patent portfolio, is your window into their business model. It gives you an idea of what they offer the world and what they don’t. On this episode of Novel & Non-Obvious, Yoriko Morita explains how to use patent filings to better understand your competitive place in the market.