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Novel & Non-Obvious

May 12, 2021

The need for a comfortable, long-wearing earbud has gone up exponentially over the past year due to COVID-19. With the increase in earbud usage through Zoom meetings and podcast/audiobook listening, Buderflys has kept the earbud user's needs in mind by maintaining an innovative and strategic earbud development firm. Shea Gerhardt, CEO of Buderflys, explains in this week's episode of The Novel & Non-Obvious Podcast the importance of IP in relation to smart earbuds, the investment community, and brand/promotion management.