Apr 8, 2021
While IP and marketing might seem like opposite
sides of most startups' back-offices, they are actually more
closely related than many founders think. Typically,
intellectual property concerns come into play for product companies
when they take their first steps toward marketing their work. Are
there features of their products that other companies
might have protected before them? Should they be patenting
their own IP before presenting it to the world? Is the imagery
they want to use in their marketing protected in some way?
Sara Bean Duncan is a marketing consultant and business
strategist in Boulder, CO who works with startup founders who need
help answering these questions and creating marketing strategies
that work. Her company, On the Bit Strategy, combines her two loves
-- marketing and equestrian sports -- and addresses every aspect of
startup marketing for both product and service
companies.