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Novel & Non-Obvious

Apr 8, 2021

While IP and marketing might seem like opposite sides of most startups' back-offices, they are actually more closely related than many founders think. Typically, intellectual property concerns come into play for product companies when they take their first steps toward marketing their work. Are there features of their products that other companies might have protected before them? Should they be patenting their own IP before presenting it to the world? Is the imagery they want to use in their marketing protected in some way?
Sara Bean Duncan is a marketing consultant and business strategist in Boulder, CO who works with startup founders who need help answering these questions and creating marketing strategies that work. Her company, On the Bit Strategy, combines her two loves -- marketing and equestrian sports -- and addresses every aspect of startup marketing for both product and service companies. 
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